Former Multnomah Publisher Don Jacobson recently founded Cauzal Coffee, realizing the potential of harnessing the beverage’s popularity for humanitarian efforts. Every time a customer purchases Cauzal Coffee, the company contributes 25% of the purchase price to a preselected “Cauze” of the customer’s choice—human trafficking, HIV/AIDS, unclean water, or hunger. Cauzal’s Web site, www.cauzal.com, features an interactive virtual “coffee shop” and audiovisual presentations of four humanitarian efforts.
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