Baker Publishing Group and On Demand Books, the company behind the Espresso Book Machine® (EBM), have entered into an agreement to sell Baker’s list of paperback titles on the EBM “digital-to-print at retail” sales channel.
Baker is the first major Christian publisher to make available substantially their entire paperback list to the EBM network. This agreement will enable Baker to reach more readers both in the existing Christian market and in broader trade and academic bookstores that are equipped with an Espresso Book Machine.
Essentially an ATM for books, the patented EBM and its EspressNet® software system links to a vast network of content, enabling the instant distribution of books, on demand, at point of sale. With the push of a button, the technology converts a digital file into a quality paperback, in any language, with a full-color cover, in minutes. This environmentally friendly technology eliminates shipping, returns, and the pulping of unwanted books.
“We believe the Espresso Book Machine in a local bookstore offers the book-reading customer the best overall access to printed books at the time they are in a store and ready to purchase a title,” says David Lewis, executive VP, sales and marketing for Baker Publishing Group. “If the publishing community will support this technology by allowing all of their titles that fit the machine's specifications to be printed locally, it will give the local bookstore a better opportunity to survive. This is the only way a bookstore can have hundreds of thousands of books to sell without the cost of holding all of that inventory. It allows a local bookseller to compete on selection with the on-line retailers.”
“We are delighted to announce the latest publisher to join our ever-growing Espresso Book Machine network,” says Dane Neller, CEO of On Demand Books. “Baker Publishing Group is one of the great Christian publishers, with a high-quality list of fiction and non-fiction titles that will appeal to our existing trade and academic bookstores. The inclusion of their titles also supports our expansion of EBMs in the CBA retail market. We hope Baker is the first of many religious publishers to see the great potential of the Espresso channel.