E-BOOKS MAKE THEIR MARK

E-books have taken the world by storm since their debut only a few years ago. According to an October 2011 report by Media Bistro, e-book sales went up 116% from August 2010 to August 2011, while printed book sales were slightly down. With this shift in the market, how do Christian stores keep up? At Next 2012: Meet the Challenge, Chuck Wallington (owner of Christian Supply) will discuss his recent venture into e-book sales, and what he learned through the Christmas 2011 season.