Q - What are the differences in marketing a series rather than a stand-alone book?
A - Basically, you pitch the first book in the series (if you can't sell them on that one, the fact that you have a series really douesn't matter). However, as part of the original proposal you can include information on the fact that it is the first of a series, and include a paragraph synopsis of each of the additional books. also include an estimate on the time frame for writng the additional books--one per pear or whatever is appropriate for the project.
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