Thursday, July 16, 2009


Harlequin is feeling like a kid again. The 60-year-old publisher of classic bodice-rippers is rolling out its newest imprint: Harlequin Teen.

"These books specifically focus on teen protagonists, which is not something Harlequin has done a whole lot of," says the publisher's Natashya Wilson.

Add Harlequin to the list of publishers that have fallen hard for teen readers, thanks to the seismic sales of Stephenie Meyer's teen vampire series Twilight.

"These will be titles specifically developed for readers of Twilight," says Wilson, as well as fans of other popular young-adult authors including Sarah Dessen (Along for the Ride) and Elizabeth Scott (Living Dead Girl).

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