Sunday, October 2, 2011
POPULARITY OF E-READERS
The options keep changing and bookstores are starting to feel the pressure. One major chain closed its doors for good this month while some of the others have rolled out their own e-Reader devices and are upgrading them regularly. Even The New York Times has changed the way it looks at bestsellers. It used to be just fiction and non-fiction; now it's also print versus e-Reader. And this is for a good reason as one in six Americans (15%) uses an e-Reader device up from less than one in ten (8%) a year ago. Also, among those who do not have an e-Reader, one in six (15%) say they are likely to get an e-Reader device in the next six months. These are some of the results of The Harris Poll of 2,183 adults surveyed online between July 11 and 18, 2011 by Harris Interactive.