Tuesday, February 23, 2010


Family Christian Stores announces that Max Lucado's latest book, Fearless: Imagine Your Life Without Fear, has been named its 2010 Book of the Year. This is the third time Lucado has been awarded Family's Book of the Year; the previous awards for Lucado were 3:16--The Numbers of Hope (2008) and Next Door Savior (2002).

Family Christian Stores has been honoring a Book of Year annually since 2003. The national retail chain will promote this year's winner, Fearless, throughout the year via consumer catalog advertising, multi-channel email blasts, website & social media promotions, and in-store signage and displays. In January 2010, Nelson and Ambassador Advertising distributed a "Fearless" Radio Special to more than 500 broadcast outlets. In February, a scavenger hunt through Facebook and FamilyChristian.com was held for consumers to find 10 Fearless images. The winners received autographed copies of Fearless. More on Fearless is found online. http://thefearlesstimes.com/

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