Tuesday, June 7, 2011

NEW ANNUAL BOOK SALES SURVEY

A new annual survey capturing the size and scope of the total U.S. book publishing industry is being introduced today along with preliminary analyses covering 2008−2010. The full report will be completed and made available in July 2011.

Incorporating net sales revenue and unit data from more than 1100 U.S. publishers, BookStats will represent the most comprehensive evaluation and analysis of the industry currently available. Upon its completion, it will include information from Trade, Scholarly, Education (K-12 and Higher Education) and Professional publishing houses as well as overall industry totals.

BookStats will reflect the transformational changes in the dynamic industry and the evolution of book production and sales. It was designed from the ground up to support publishers’ strategic priorities and will analyze data in a three-dimensional “cube:”

• By content categories – these include trade fiction and non-fiction, juvenile (early readers, middle grade and young adult), religious, K-12, higher education, professional and scholarly

• By formats – these include physical (hardcover, paperback, audio and mass market), non-physical (e-Book, enhanced e-Books, downloadable audio, paid mobile apps, internet products and services), bundles

• By distribution channels – these include physical retail (chains, independents, mass retailers and specialty), online retail, institutional sales (libraries and schools), direct-to-consumer, jobbers, wholesalers, book fairs and export sales

The full report with all hard data and analytics will be issued in July. For those interested in purchasing a subscription, more information is available at www.bookstats.org

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