I have not yet seen a section for this new book genre in a bookstore or a library. However, I think that it will begin to appear within the year.
The latest genre of book types to gain popularity is the New Adult category. This new category, is a spin-off from the Young Adult category.
Booksellers recently found that Young Adult books were by-and-large being purchased and read by adults. The Young Adult category, aimed at youth 12+ years of age, has been appealing to a wide audience.
To better address and reach this older age group reading Young Adult books, publishers have begun to introduce New Adult books. These books, aimed at the 20+ crowd, contain more mature themes and are meant to appeal to this age group’s needs.
The term, New Adult, was first coined in 2009 by St. Martin Press, but did not catch on until recently. Although bookstores and libraries have not yet designated shelf space for this genre, Goodreads reports that the number of readers identifying, reviewing, and rating New Adult books has spiked in recent months.
If you are penning or publishing a book for this 20+ crowd, consider giving your book the New Adult genre label. Doing so may appeal to the younger adult age group you are trying to reach.
Sally Stuart has been writing for the last 40+ years, and put out the annual Christian Writers Market Guide for 26 years. She has retired from that task starting with the 2012 edition. Her other writing includes several Christian education resources books, a children's picture book, a basic writing text, writing resources, and a western novel--plus hundreds of articles and marketing columns. She writes a Q & A column for the "Christian Communicator,and the Oregon Christian Writers' Newsletter. She speaks and teaches at Christian Writers' Conferences nationwide. Sally is the mother of 3 and grandmother of 8. She and her husband, Norm, spend their free time vacationing on the Oregon coast.