Standard Publishing Group, a division of CFM Religion Publishing Group, has sold the Rainbow Study Bible brand to B&H Publishing Group, a division of LifeWay Christian Resources.
"This is a win for both companies," says Peter M. Esposito, CEO and President, CFM Publishing. "At Standard, we are aligning our focus to our core strengths, to be the leading provider of church resources, including adult and children's curriculum and special programming like Vacation Bible School. B&H has expertise in Bible publishing, and this adds a best-seller to their existing portfolio" Esposito continued.
B&H plans to begin selling Standard's remaining English editions of the Rainbow Study Bible inventory within the next thirty days to retail partners. In summer 2014, the company will introduce updated editions in both English and Spanish translations. B&H has published the Reina-Valera Revision (RVR) edition in Spanish since 1996 and it is available for retailers to purchase today.