CBA STORE SALES DOWN--SOME UP

CBA Survey Says Store Sales Down 3%, but 25% Report Growth

While the deep recession affected retailers across every sector, and many stores experienced sales declines, the 2010 CBA State of the Industry report reveals Christian-store retailers remain positive as they implement new business practices and plan for growth this year. On average, Christian stores reported a 3.07% net sales decrease. However, 25% of stores reported sales growth, and nearly 9% reported flat sales.