Wednesday, April 21, 2010

HENDRICKSON PUB. LAUNCHES NEW FICTION INITIATIVE

Ray Hendrickson, president and CEO of Hendrickson Publishers, announced that the company long known for academic and reference books and, more recently, Bibles and trade nonfiction works, is embarking on a program that will reintroduce to today’s readers well-loved Christian novels no longer in print. Given the tremendous growth of the Christian fiction genre, Hendrickson believes that this is the time to bring back the best of out-of–print fiction to a new generation of readers.

Gary and Carol Johnson, former directors of Bethany House Publishers, have been engaged to manage this new initiative, and they will be negotiating for reprint rights from CBA publishers and novelists.

Rick Brown, publisher at Hendrickson, says, “We are looking forward to providing this service to the Christian reading public and to publishers and authors who would love to see favorite novels from the past back in circulation. With the Johnsons’ years of experience at Bethany House and leadership in establishing Christian fiction in the industry, they are well suited to the task of identifying various audiences and deciding on the best titles for each group. This new program is another reason for book retailers and marketers to extend their shelf space for the category that drives the most visits from their customers.”

Plans are to release the first four titles under a new Hendrickson imprint in summer 2011.

1 comment:

1208茹宣dinoreale said...

不要把生命看得太嚴肅,反正我們不會活著離開。 ..................................................