Christian publishers have reported increased sales for the month of March over the same month last year and are also showing an increase in net sales (Sales-Returns) for the first three months of 2010. The month of March saw a gross sales increase of just over 1% and a net sales increase of 8% for March and 2% for the quarter. This is the first time the group has seen a positive change in net sales in over a year.
Of the reported increase, ECPA President Mark Kuyper says "this news is a welcome sign that we may be seeing the end of a very difficult economic climate that has had a major impact on Christian publishing. While publishers will need to continue to work toward changes necessary in a new media world, an upward trend in traditional book sales shows the continuing demand from consumers for Christian content."
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