Campus Crusade for Christ, publisher of Worldwide Challenge, announced that its organizational name within the United States will change to Cru over the next several months. The July 19 announcement was made to staff members during the organization’s U.S. staff conference in Fort Collins, Colo.
Cru, a shortened form of the word “Crusade,” has been used by local ministries on many campuses over the last decade. (The word "Crusade" is problematic, due to its historic meaning.) The organization also hopes to move away from the “Campus” identity since they now have ministries to many segments of society.