Berenstain Bears and the Golden Rule Book App Tops Category in iPhone App Store
Zonderkidz(TM), the children's division of Zondervan, and its partner, Oceanhouse Media, today announced that its book app, The Berenstain Bears and the Golden Rule, is currently the number one iPhone app, as well as the top-grossing app, within the Books category of the iPhone App Store.
The Berenstain Bears and the Golden Rule book app has held this position for more than a week. There are currently 40,000 apps in the book category of the iPhone App Store, and 6,000 apps in the book category of the iPad App Store.
Ebooks continue to be one of the fastest-growing segments in publishing, and making waves within the industry are new Book Apps. These enhanced ebooks include interactive features only available on iPad, iPhone or iPod Touch, such as professional narration, background audio and enlarged artwork for each scene.
"The Berenstain Bears books teach children how wonderful God is and the purpose he has in their lives. The book apps have successfully brought the words and lessons of these books to life like no other format," said Annette Bourland, senior vice president and publisher with Zonderkidz. "We are delighted and encouraged by the success of our book apps, and we expect them to play a significant role in our publishing plans moving forward."