COOK CHANGES BRAND NAME

When I started in this industry, David C. Cook was a well-established name for a children's curriculum house. However, as the company expanded and bought up other companies, they went to a number of different imprint names and an over-all company name of Cook Communications Ministries. However, recently the company made a major switch back to the David C. Cook name, and added a new positioning statement: "Transforming Lives Together." The change came after an intensive year-long study that indicated people like the David C. Cook name. As a result, all of their products, with the exception of Honor Books, will carry the new David C. Cook brand. Victor, RiverOak, Life Journey, FaithKidz, and NexGen brands will gradually be phased out. Cook Communications Canada is now David C. Cook Distribution Canada.