Monday, December 3, 2007
THOMAS NELSON DROPS IMPRINTS
I announced in an earlier post that Cook was going back to the David C. Cook name. Well, Thomas Nelson has also dropped its imprint names to take advantage of the recognition power of the Thomas Nelson name. They have reorganized their 21 imprints around categories, such as lifestyle, fiction, Bibles, etc. For example, in the 2008 edition of the market guide, you will find a new listing for "Thomas Nelson, Fiction." By the 2009 edition they should have their divisions named and I'll add additional categories. In the meantime I'll keep you posted here.