Monday, November 3, 2008



Contact: Lindsey Nobles
Director of Corporate Communications
Tel: (615) 902-1109
Fax: (615) 902-1110

Thomas Nelson, Inc. announced today that it has launched a revolutionary new program mobilizing bloggers around the world to share reviews of the company's latest products. The program, Thomas Nelson Book Review Bloggers, is the first program of its kind from a leading publisher.

"My hope is that we can elevate the online presence of Thomas Nelson's key titles," said Michael Hyatt, President and CEO of Thomas Nelson. "Good or bad, we want people online talking about our books."

Any blogger can register to be a Thomas Nelson Book Review Blogger at The Book Review Bloggers will receive free copies of select Thomas Nelson titles in exchange for committing to read the book, to write a 200-word review, and to post it on their blog and on

"The idea to create Thomas Nelson Book Review Bloggers originally came from heightened interest on my blog, around two of our recent releases, Stephen Mansfield's The Faith of Barack Obama and Lynne Spears' Through the Storm," continued Michael Hyatt. "My readers, many of whom are active bloggers themselves, wanted to engage in the conversation about these products."

In August, Hyatt posted "Why Obama's Faith Matters" and offered free copies of The Faith of Barack Obama to the first two hundred responders. The blog campaign has generated over a hundred online reviews, a vast majority of which were positive. In September, Hyatt used his blog as a forum for bloggers to sign-up to review another controversial title, Through the Storm. Again, the response was tremendous.

"My goal is to have a rich database of bloggers who are actively selecting Thomas Nelson products that they are interested in to read and review," concluded Hyatt. "The positive reviews will be a priceless word-of-mouth marketing vehicle and the negative reviews will be a useful tool in understanding why a product might not have sold at retail."

For more information on how to register to be a Thomas Nelson Book Review Blogger, visit


Kristi Holl said...

What a brilliant marketing technique! I know several people who would interested in doing this.
Kristi Holl
Writer's First Aid blog

The Koala Bear Writer said...

I often post book reviews on my blog, so this really interested me. I also find it interesting to see how the internet, particularly blogging, has affected marketing.