Monday, November 10, 2008

STRANG LAUNCHES DIGITAL EDITIONS

The Strang Magazine Group is expanding its audience with new digital editions of two of its leading titles. In addition to their normal print circulations, the November/December issue of Ministry Today and the January edition of Charisma will each be sent to a further 100,000 people in digital form. The e-mail distributions are part of Strang Magazine Group’s plan to develop new readership through electronic and online channels, said Consumer Advertising Director Chris Barch. The initiative was “a great way to provide advertisers with more value and a higher rate of return.”

2 comments:

Johnson said...

Digital Editions are online versions of print publications or sometimes they are simply publications developed specifically to be viewed in a digital format. With print and postage rates climbing and an increasing audience of readers looking for their content on the Internet, digital editions are quickly becoming a must-have for publishers.

Chris said...

Digital editions certainly have seen a rocky start, but with the advent of Tablet devices such as the iPad, we are seeing a new way in which consumer receive and interact their media. This is truly an exciting time in publishing.