Q - While I think writing itself should take the bulk of my time, it seems marketing tasks can engulf my schedule. what percentage of my time should I actually spend in marketing and seeking markets?
A - This is a question I know a lot of writers struggle with. As creative souls we want to--and think we should--spend most of our time writing. However, writing for publication tends to throw that creative time into the back seat. Unless you spend considerable time on seeking and studying markets--and then handling all the submission work--your writing projects are not likely to sell. I would estimate that many successful writers spend 50% of their available time on marketing. Those who have taken my writing workshops have heard me say that the biggest reason writers fail to sell is becasue they don't give marketing the time it deserves and demands.