Sunday, March 23, 2008


*Marketing people are looking for products that are easy to sell. They don't want to have to work to sell an odd product/topic with no defineable market.

* Over 50% of all books published never earn back their advance.

* Publishers want authors to earn back their advance within the first 18 months.

* Publishers have to pay extra to put your book on an endcap at the bookstores. They must feel that your book is worth it.

* If you hold out for a higher advance, that money could come out of the marketing budget for your book.

* The high advances paid to top authors do not have an impact on a new author's advance.

* Most publisher's don't break even until your book has sold 7,500-8,000 copies.

* Even if you sell a lot of books yourself, it does not register on the sales count for your book. The only sales they count are those that come through bookstores.

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