One of the goals of this blog is keeping you up-to-date on the most current marketing information. The question, then, is what should you do in response to the this information. There could be a number of responses in addition to making the changes in your guide—depending on the information and your relationship—if any—with the publisher. If I announce a new publisher, and they are looking for the types of material you write, get something off to them right away. Chances are they are looking for writers with your qualifications.
If a publisher has gone out of business, and they have a manuscript of yours or owe you money, you’ll want to contact them immediately. If I identify new agents, you may want to add them to your list of potential agents if you are in the market for one. If it’s a new conference or group in your area, you’ll want to check those out as well. It’s always helpful to connect with other writers in your area. If it’s a new resource that would be helpful to you, check on it before you forget and miss that opportunity. I think you get the idea. There are so many ways to take advantage of this new information--and most will help to boost your writing career in some way.