NEW SONY READERS AT LOWER PRICE

Sony is today delivering on its promise of making digital readers and eBooks accessible and affordable for consumers with the introduction of two new Readers. Part of a new Reader line, the Reader Pocket Edition(TM) puts a library in your hands for as little as $199. Both the Reader Pocket Edition and the Reader Touch Edition(TM) will be available at the end of August, at SonyStyle.com, SonyStyle stores and select retail partners. Also, new releases and New York Times bestseller titles in the eBook Store from Sony will now be available for $9.99.

The Reader Pocket Edition sports a five-inch electronic paper display packaged in a stylish chassis and is available in a variety of colors, including navy blue, rose and silver. The Reader Pocket Edition is easy to navigate with one hand, and fits into a purse or jacket pocket. The diminutive device can store about 350 standard eBooks and provides up to two weeks of reading enjoyment on a single battery charge. It will be available for the ground-breaking price of $199, making it the most affordable dedicated reading device on the market.

The Reader Touch Edition features a responsive, menu-driven six-inch touch screen panel that enables quick, intuitive navigation, page turning, highlighting and note taking with the swipe of a finger or by using the included stylus pen. Users can take handwritten notes with the stylus pen or type with the virtual keyboard. All notes can be exported and printed out for easy reference. The Reader Touch Edition includes an onboard Oxford American English Dictionary that allows you to look up a word by simply tapping on it. The Touch Edition also offers five adjustable font sizes, as well as expansion slots for both Memory Stick® PRO Duo(TM) and SD card, making your portable library virtually limitless. It comes in red, black or silver and will retail for about $299.

Through The eBook Store from Sony (ebookstore.sony.com), users can also access more than one million free public domain books from Google. These titles, which Google has digitized as part of its Google Books project, are available in EPUB format and are optimized for current models of the Sony Reader. From Sony's eBook Store, Reader owners with a U.S. location can download and transfer any of these titles to their Reader, while new, U.S. located eBook Store users can access available titles after setting up an account and downloading Sony's free eBook Library software.

The Reader Pocket Edition and Reader Touch Edition, as well as available accessories such as AC adaptors, cases and covers with reading lights, will be available at the end of August at SonyStyle.com and SonyStyle stores. Book lovers interested in trying out a Reader in person will also be able to find them for sale at Best Buy, Borders, Costco, Staples, Target, Wal-Mart and other authorized retailers nationwide.