Monday, August 10, 2009
Standard Restoring Children's Books
Standard Publishing recently announced a change in product strategy with a restored emphasis on children’s books. Historically, Standard’s children’s books were a mainstay on industry bestseller lists. However, in recent years, a stronger emphasis on curriculum products had resulted in a lack of focus on this category. Earlier this year, it was announced that Standard Publishing was restoring an equal weight on curriculum and trade books in their new product development strategy.